Local, Independent Video & Commercial Production Powered By Advanced Virtual Production

A Smarter, More Agile Way to Create Content

Founded in 2020, Midwest Virtual Productions (MVP) creates high-quality commercial content using real-time, in-camera VFX (ICVFX) virtual production. By integrating visual effects directly into the production process, we deliver cinematic results faster, with greater creative control.

Using LED volumes, green/blue screen environments, and advanced camera tracking, our team visualizes final imagery live on set—allowing instant feedback, rapid iteration, and smarter decision-making from concept through delivery.

Virtual Production enables us to move faster, reduce costs, and create compelling content without the limitations of traditional workflows.

Where Technology and Storytelling Converge

Virtual Production has reached a turning point—delivering cinematic quality that fully immerses audiences, with visuals that rival traditional filmmaking methods. Unlocking its full potential requires more than tools alone; it demands a rare combination of real-time engine expertise, virtual production workflows, and cinematic storytelling.

Midwest Virtual Productions (MVP) brings those disciplines together under one roof. Based in Southeast Michigan, our cross-functional team blends local independent filmmakers with specialists in real-time 3D, game engine software, and virtual production—leveraging platforms like Epic Games Unreal Engine to create visually compelling, story-driven content.

In-Camera VFX (ICVFX)

In-camera VFX (ICVFX) refers to effects that are captured while filming, rather than being added later in post-production. In modern filmmaking, in-camera VFX usually refers to the process of rendering 3D environments on large LED walls and filming actors and props on a physical set in front of an LED wall or a greenscreen.

The live talent on the stage is rendered in real-time with the virtual environment producing a complete, composited image that can be sent to post for fine tuning, or used as is. MVP primarily uses greenscreen in its current production workflows.

MVP Workflow: Agile Virtual Production

Concept → Real-Time Visualization → In-Camera VFX → Final Delivery

Virtual Production unifies pre-production, production, and post into a single real-time workflow. Digital environments are developed early, visualized live on set, and captured in-camera—reducing uncertainty, accelerating timelines, and giving creatives immediate control over the final image.

MVP’s pipeline combines Unreal Engine–powered virtual environments, advanced camera tracking, and in-camera VFX (ICVFX) using greenscreen or LED volume workflows. This technology allows final-quality visuals to be captured during production rather than built entirely in post.

Used by leading studios worldwide, Virtual Production has become a proven, industry-standard approach for creating high-end content efficiently and at scale.

Located in Southeast Michigan, MVP Studio features a large greenscreen cyclorama and a fully equipped virtual production stage—ready to deliver broadcast-ready content for your next project.