Local Independent Filmmaking and Commercial Content Creation Powered by Virtual Production Technology
MVP’s Goal: Mastering a Disruptive Approach to Filmmaking and Content Creation
Midwest Virtual Productions (MVP) was established in 2020, and purpose-built to develop, build and produce original, local commercial content featuring real-time, in camera VFX (ICVFX) Virtual Production technologies. Virtual Production is an area of digital content creation workflow that deals with real-time use of computer-generated assets during different stages of the production process.
It includes real-time animation through motion capture as well as real-time compositing utilizing a green/blue screen or LED wall that requires advanced camera tracking technologies that enables creatives to receive immediate feedback on their work and make changes on the fly.
It is an agile process characterized by starting VFX earlier and leveraging technology throughout the entire production life cycle to enhance the way content is created.
MVP’s Team: Uniting Two Distinct Disciplines to Craft Compelling Content
Virtual Production technologies have reached a critical milestone, offering output quality that seamlessly immerses viewers without distraction, matching the experience of traditional film production techniques. To effectively harness these tools requires a unique blend of expertise in video game engine software, virtual production workflows, and filmmaking.
MVP has assembled a talented, cross-functional team based in Southeast Michigan, bringing together professionals with the technical expertise to craft compelling stories using the latest Virtual Production tools and techniques. This diverse team includes local independent filmmakers as well as experts in video game design and software, such as Epic Games Unreal Engine.
With extensive hands-on experience, the MVP team is fully equipped to produce high-quality content for local independent films and a variety of other original content applications.
In-Camera VFX (ICVFX)
In-camera VFX (ICVFX) refers to effects that are captured while filming, rather than being added later in post-production. In modern filmmaking, in-camera VFX usually refers to the process of rendering 3D environments on large LED walls and filming actors and props on a physical set in front of an LED wall or a greenscreen.
The live talent on the stage is rendered in real-time with the virtual environment producing a complete, composited image that can be sent to post for fine tuning, or used as is. MVP primarily uses greenscreen in its current production workflows.
MVP Workflow: Agile, Mobile Virtual Production
MVP uses a combination of Aximmetry virtual production software (real-time in camera VFX - ICVFX using a greenscreen or LED wall/volume) + Unreal Engine + RETracker Bliss/Fizz (advanced camera tracking) in its Virtual Production pipeline. MVP can deploy hardware and equipment in any studio space with a properly lit cyclorama or greenscreen.
This combination of technology is being utilized effectively by large and small film studios around the globe.